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Dallas
FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.
facility
- 125,000 square-foot facility centrally located.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Delivery fleet of over 75 refrigerated vehicles.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Inside Sales Department.
- Market / Will Call.
- Internet ordering through myFreshPoint.com.
- Test kitchen, produce training and tours also available.
- Online Account Management through Pay.Sysco.com
food safety
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Global Food Safety Initiative (GFSI) third party audits at our facility.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Dedicated Food Safety and Facility Managers.
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Everyone, meet Ataneal (Nato) 👋
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Sweet, nutty, and versatile butternut squash is the ultimate autumn ingredient. 🍂
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
We’re proud to work with local growers like De Francesco Farm, delivering some of the freshest Connecticut-grown produce to customers through FreshPoint. 🌿
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
It's Wallpaper Wednesday...and this month we are talking about herbs!
Some herbs can play a starting role in a dish, such as with pesto, and some herbs do some heaving lifting behinds the scenes (we’re looking at you, bay leaves).
Herbs add color to your menu and now you can add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/2025-Nov #peoplepassionproduce
Some herbs can play a starting role in a dish, such as with pesto, and some herbs do some heaving lifting behinds the scenes (we’re looking at you, bay leaves).
Herbs add color to your menu and now you can add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/2025-Nov #peoplepassionproduce
Bright, tangy, and perfectly in season, grapefruit adds a punch of acidity to salads, balances rich seafood dishes, and brings vibrancy to desserts and cocktails. Make the most of this seasonal citrus.
#FreshFruit #EatSeasonal #FreshVeggies
#FreshFruit #EatSeasonal #FreshVeggies
Our Leadership Team
Nicholas Rocha
Regional President
Michael Shriner
Regional VP of Sales
Imad Rehman
Regional CFO
Michael Lankford
Director of Sales
Joshua Lovell
VP of Operations
WeVondala Menefee
Director of Program Sales
Carlas Garrett-Jones
HR Business Partner
K. C. Ely
Regional Food Safety Manager