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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint4 days ago
Heading to hashtag#IDDBA2025 this weekend?⁠
Be sure to visit us at Booth 6744 to discover what’s fresh and new!⁠

We’re excited to showcase Created Fresh! — our line of grab-and-go snacks, including sandwiches, salads, parfaits, ready-to-heat entrées, retail salad kits, fresh-cut fruit, and more.⁠

New this year: We’re debuting our house-made fresh salsa, crafted with FreshPoint fresh-cut vegetables. Come see how we’re raising the bar in the grab-and-go
category!

#peoplepassionproduce #Eatseasonal #freshproduce
FreshPoint
FreshPoint4 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint5 days ago
The flavor of the Georgia peaches is rich and sweet, packed with juicy goodness that can be enjoyed either as hand fruit or on your spring menus. Peaches play well with a myriad of flavors; consider pairing them with blueberries for a seasonal treat, or go tropical with warm spices such as cinnamon, nutmeg, and cloves, or for a unique twist, tarragon.

Add them to your upcoming order today !

#peoplepassionproduce #ourfirstnameisfresh #seasonal #freshproducesupplier #Georgiapeaches
FreshPoint
FreshPoint6 days ago
It's Wallpaper Wednesday...and this month we are talking about tropical fruit!

What designates a tropical fruit? The short answer is that they are any fruit that grows in the regions between the Tropics of Cancer and Capricorn, although many varieties have adapted to sub-tropical regions as well.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce

https://www.freshpoint.com/wp-content/uploads/2024/12/Calendar-2025-Wallpapers6.Jun_.tropical.jpg
FreshPoint
FreshPoint1 week ago
It's Stone Fruit season, and Apricots are amongst our favorites!🍑

Apricot is Latin for Precious, a label that this fruit has earned since it is ready to harvest earlier than other summer fruits. It will give to gentle pressure once ripe, and when halved, the pit will fall right out giving to beautiful slices. Have a sweet tooth? Serve it with Roquefort or Camembert cheese for a refreshing appetizer or light dessert.

Click the link below to check out our blog post to learn more about this special fruit.

https://www.freshpoint.com/archive/commodity-stone-fruits-apricot/
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager