Exclusive Items Flyers
FreshPress
Alerts
FreshPress Plus
Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
Distribution Map
Navigate our coverage area by county. To search your specific location select full screen.
Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Which is better, white flesh or yellow flesh stone fruit?
It all depends on what you prefer. White flesh stone fruits typically have a pale flesh and lower acid (also called sub-acid) and known for their sweetness...sometimes almost syrupy sweet...while yellow-fleshed stone fruits have a sharper acidity that balances the flavor to round things out.
Whatever your preference, add peaches to your summer menu!
It all depends on what you prefer. White flesh stone fruits typically have a pale flesh and lower acid (also called sub-acid) and known for their sweetness...sometimes almost syrupy sweet...while yellow-fleshed stone fruits have a sharper acidity that balances the flavor to round things out.
Whatever your preference, add peaches to your summer menu!
Throughout the summer many varieties of melon are available—and they are so refreshing on a hot summer day! 🍈 Here is a quick tip for storage:
Melons are susceptible to chill damage, but cantaloupe can be stored at colder temperatures than honeydew or watermelon. This works out well, since cantaloupe also produce ethylene, and honeydew and watermelon are both ethylene sensitive, so keep them apart in storage.
Summer is a fantastic time to add melons to your menu. The sweetness of melons lend themselves to savory additions such as the classic combination of prosciutto.
Melons are susceptible to chill damage, but cantaloupe can be stored at colder temperatures than honeydew or watermelon. This works out well, since cantaloupe also produce ethylene, and honeydew and watermelon are both ethylene sensitive, so keep them apart in storage.
Summer is a fantastic time to add melons to your menu. The sweetness of melons lend themselves to savory additions such as the classic combination of prosciutto.
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
It's Wallpaper Wednesday...and this year we are talking about local produce.
Did you know? We work with over 30 local farmers and artisans in our Mid-Atlantic region!
Early summer brings us summer squash, peppers, and cucumbers, followed by tomatoes, peaches, berries, and watermelons. The heat of the July sun kicks off the summer corn season.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/FP-Jul-2024 #peoplepassionproduce
Coastal Sunbelt
Did you know? We work with over 30 local farmers and artisans in our Mid-Atlantic region!
Early summer brings us summer squash, peppers, and cucumbers, followed by tomatoes, peaches, berries, and watermelons. The heat of the July sun kicks off the summer corn season.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ https://bit.ly/FP-Jul-2024 #peoplepassionproduce
Coastal Sunbelt
Edmundo Duran currently runs his family’s farm, Duran Sales, but the farm story began one generation before. When Edmundo took over the farm, he started as a sharecropper with Driscoll. In 2024, he began trialing non-plastic packaging, which has traditionally been a difficult obstacle to surpass in the food industry
Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of FreshPoint Central California’s local farms, Duran Sales, and while you are there, pop in your zip code to see who our local farmers are near you. #peoplepassionproduce https://local.freshpoint.com/store_page/duran-sales/
FreshPoint San Francisco FreshPoint Central California
Did you know we have a whole website dedicated JUST to our local farmers? Click to read more about one of FreshPoint Central California’s local farms, Duran Sales, and while you are there, pop in your zip code to see who our local farmers are near you. #peoplepassionproduce https://local.freshpoint.com/store_page/duran-sales/
FreshPoint San Francisco FreshPoint Central California
It’s FreshPress Friday! Keep tabs on what’s going on in the market....click the link to read this week's full report.
"The FreshPress" is a market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
"The FreshPress" is a market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales representative for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager