FreshPoint

Description:

A third-generation Japanese-American farmer, David “ Mas” Masumoto’ s commitment to farming extends beyond the flavor of his fruit. Mas and his family live on their farm in central California. He grows organically, and is a dedicated steward of the land. As he transitioned to organic methods, Mas learned to embrace weeds (he calls them “ natural grasses” ) and welcomes the return of lizards to his farm. He tries to pay a little better than the prevailing wage, and labors in the fields alongside his workers. When harvesting his peaches, Mas and his workers go into each tree every time they harvest, gently plucking only the peaches that are truly tree ripe. Mas’ s 24 year old daughter, Nikiko, carefully hand-packs every case of Peaches destined for FreshPoint. Relish the fruit of the entire Masumoto family’ s passion, commitment and labor.