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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
It's Wallpaper Wednesday...and this month we are talking about tomatoes!
Tomatoes are an ancient crop, thought to have originated in Central America centuries ago. While tomatoes have become associated with Mediterranean cuisine, they were relatively late to the European pantry, not arriving until the 16th century.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ #peoplepassionproduce #ourfirstnameisfresh https://bit.ly/3Pg7Y7p
Tomatoes are an ancient crop, thought to have originated in Central America centuries ago. While tomatoes have become associated with Mediterranean cuisine, they were relatively late to the European pantry, not arriving until the 16th century.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ #peoplepassionproduce #ourfirstnameisfresh https://bit.ly/3Pg7Y7p
Bok choy, a beloved Asian vegetable, can also be grown locally in Canada, highlighting Canada as a close neighbor across the Pacific Ocean and one of the most culturally diverse places in North America. It is very common in Canadian markets and available alongside varieties such as baby bok choy and sui choy.
There are unbeatable ways to enjoy bok choy—stir-fried with garlic, simply steamed and seasoned, or cooked with any protein. Its crunchy texture and naturally sweet flavor make it a versatile and reliable favorite.
Locally grown in our FreshPoint Canada location.
#BokChoy #Peoplepassionproduce #Canada #Eatseasonal
There are unbeatable ways to enjoy bok choy—stir-fried with garlic, simply steamed and seasoned, or cooked with any protein. Its crunchy texture and naturally sweet flavor make it a versatile and reliable favorite.
Locally grown in our FreshPoint Canada location.
#BokChoy #Peoplepassionproduce #Canada #Eatseasonal
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
It’s National Blueberry Month! 🫐
Blueberries are at their peak, bringing vibrant color, natural sweetness, and menu versatility. From seasonal desserts to savory pairings, this ingredient allows chefs to showcase bold summer creativity.
#Peoplepassionproduce #NationalBlueberryMonth #BlueberrySeason #FreshAndLocal #SummerFruits
Blueberries are at their peak, bringing vibrant color, natural sweetness, and menu versatility. From seasonal desserts to savory pairings, this ingredient allows chefs to showcase bold summer creativity.
#Peoplepassionproduce #NationalBlueberryMonth #BlueberrySeason #FreshAndLocal #SummerFruits
Cilantro is thought to have been cultivated for nearly 5,000 years, dating back to ancient Egypt. Over time, it has traveled the globe and become a staple in cuisines from China and India to Mexico and Eastern Europe. It arrived in North America in the 17th century with English colonists. Even today, it remains widely used in soups, salsas, sauces, and as a garnish. In culturally vibrant countries like Canada, you can find cilantro in almost every restaurant.
While its delicate green leaves resemble carrot tops, few people realize that cilantro belongs to the carrot family—Apiaceae, a.k.a. Umbelliferae.
Interestingly, with its bold aroma and taste, cilantro sparks a distinctive love-hate relationship among foodies—making the “cilantro debate” a fun and never-ending topic.
Locally grown in our FreshPoint Canada location
#Cilantro #Salsa #Peoplepassionproduce #Canada
While its delicate green leaves resemble carrot tops, few people realize that cilantro belongs to the carrot family—Apiaceae, a.k.a. Umbelliferae.
Interestingly, with its bold aroma and taste, cilantro sparks a distinctive love-hate relationship among foodies—making the “cilantro debate” a fun and never-ending topic.
Locally grown in our FreshPoint Canada location
#Cilantro #Salsa #Peoplepassionproduce #Canada
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager