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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Fiddlehead ferns are a chef's favorite this time of year! Peaking in the spring, the season begins with the early, purple-tinged varieties from the West, followed by the vibrant emerald, green varieties from the East as the season progresses. Contact your sales consultant about adding fiddleheads to your next order.
Did you know each head of romaine, including romaine hearts, is hand packed in the field? Our QA team is in the fields inspecting what makes the cut, and not everything does. 🥗
This time of year, things can change rapidly during the carefully orchestrated event known as The Annual Field Transition. Spring weather can be erratic as warm and cool temps vacillate and the season changes. Our QA team is in the field inspecting what makes the cut, and importantly, keeping us all in the loop via the FreshPress.
Click the link for our quick video 🎥
This time of year, things can change rapidly during the carefully orchestrated event known as The Annual Field Transition. Spring weather can be erratic as warm and cool temps vacillate and the season changes. Our QA team is in the field inspecting what makes the cut, and importantly, keeping us all in the loop via the FreshPress.
Click the link for our quick video 🎥
QA in the Field: Romaine Lettuce
Did you know each head of romaine, including romaine hearts, is hand packed in the field? Our QA team is in the fields inspecting what makes the cut, and not...
It’s FreshPress Friday!
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
It's Wallpaper Wednesday...and this month we are talking about peppers!
Food anthropologists believe that the cultivation of chile peppers began in Central Mexico around 6,000 months ago, making it one of the oldest domesticated crops still in production.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ #peoplepassionproduce #ourfirstnameisfresh https://bit.ly/2025-peppers
Food anthropologists believe that the cultivation of chile peppers began in Central Mexico around 6,000 months ago, making it one of the oldest domesticated crops still in production.
Add a little color to your desktop workspace with this colorful desktop wallpaper. Click the link to download. 🖥️ #peoplepassionproduce #ourfirstnameisfresh https://bit.ly/2025-peppers
Your on-the-go foodservice customers count on fresh, delicious and convenient options that taste great every time. But sometimes labor, packaging, ingredient availability or volume (large or small) can make it a challenge to serve customers consistently.
Made to order and hand-assembled from fresh ingredients, each Created Fresh! item is consistent to ensure that your repeat customers are always having the same great eating experience every time they purchase.
Our Created Fresh! grab-and-go line can fuel your customers from sunup to sundown...and have them returning day after day.
Contact your sales consultant today about our Created Fresh! line of grab-and-go offerings, now available in our Central Florida location as well as all of our East Coast companies. #peoplepassionproduce #ourfirstnameisfresh
Made to order and hand-assembled from fresh ingredients, each Created Fresh! item is consistent to ensure that your repeat customers are always having the same great eating experience every time they purchase.
Our Created Fresh! grab-and-go line can fuel your customers from sunup to sundown...and have them returning day after day.
Contact your sales consultant today about our Created Fresh! line of grab-and-go offerings, now available in our Central Florida location as well as all of our East Coast companies. #peoplepassionproduce #ourfirstnameisfresh
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager