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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Today is the Winter Solstice, marking the official first day of winter and also the shortest day of the year! #peoplepassionproduce
It’s FreshPress Friday!
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
This #repost from @freshpointsocal is too good not to share! Have you heard about this cabbage? If not, read what they have to say...
Purple Napa Cabbage — A Showstopper on Your Plate
The FM Purple Napa Cabbage from Weiser Family Farm brings vibrant color and flavor to any dish. With beautifully crinkly leaves, striking purple veins, and a tender texture, this variety transforms simple meals into something extraordinary.
What makes it stand out?
• Gorgeous color that elevates salads, slaws, and garnishes
• Thin, tender leaves perfect for any preparation
• Carefully grown Merlot variety, offering improved flavor and appearance
Available November through February, this cabbage is a chef’s dream and a statement on any plate.
Contact your Sales Consultant for ordering info.
#peoplepassionproduce #WeiserFamilyFarm #PurpleNapaCabbage #FarmToFork #SpecialtyProduce
(Content and #📷 credit @freshpointsocal on Instagram )
Purple Napa Cabbage — A Showstopper on Your Plate
The FM Purple Napa Cabbage from Weiser Family Farm brings vibrant color and flavor to any dish. With beautifully crinkly leaves, striking purple veins, and a tender texture, this variety transforms simple meals into something extraordinary.
What makes it stand out?
• Gorgeous color that elevates salads, slaws, and garnishes
• Thin, tender leaves perfect for any preparation
• Carefully grown Merlot variety, offering improved flavor and appearance
Available November through February, this cabbage is a chef’s dream and a statement on any plate.
Contact your Sales Consultant for ordering info.
#peoplepassionproduce #WeiserFamilyFarm #PurpleNapaCabbage #FarmToFork #SpecialtyProduce
(Content and #📷 credit @freshpointsocal on Instagram )
The jewel-like ruby arils of the pomegranate are the perfect touch to your holiday dishes. Their flavor and color can't be beat!
What is a great way to clean a pomegranate you ask? There are several ways to go about it, but this is our favorite. And as always, we have some interesting #funfacts about this ruby red fruit. Check out our quick video. #peoplepassionproduce
https://youtu.be/_NeiQfs_KgE
What is a great way to clean a pomegranate you ask? There are several ways to go about it, but this is our favorite. And as always, we have some interesting #funfacts about this ruby red fruit. Check out our quick video. #peoplepassionproduce
https://youtu.be/_NeiQfs_KgE
Everyone say HI 👋 to Matthew!
Matthew began his employment with FreshPoint Paragon in 2022 as the Production Manager. Since then, we have seen a tremendous improvement in our Value-Added operations!
Utilizing a data driven management approach, Matthew was able to streamline product offerings and dramatically improve production efficiency.
Matt's efforts resulted in a significant improvement in productivity standards and a boost in key performance indicators (KPIs).
Matt and his team operate with a continuous improvement mindset, and they are always looking to recalibrate existing processes and to see how things can be done better every day.
Matt is a strong collaborator who leads cross-functional teams with colleagues in Sales, Purchasing, and Operations to find solutions and ensure we are delivering quality products to exact specifications and meeting our customers’ needs with a great cut every time!
We think he is a great example of our Value of Defining Excellence!
Matthew, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave hello! 👋 #peoplepassionproduce Paragon Foods
Matthew began his employment with FreshPoint Paragon in 2022 as the Production Manager. Since then, we have seen a tremendous improvement in our Value-Added operations!
Utilizing a data driven management approach, Matthew was able to streamline product offerings and dramatically improve production efficiency.
Matt's efforts resulted in a significant improvement in productivity standards and a boost in key performance indicators (KPIs).
Matt and his team operate with a continuous improvement mindset, and they are always looking to recalibrate existing processes and to see how things can be done better every day.
Matt is a strong collaborator who leads cross-functional teams with colleagues in Sales, Purchasing, and Operations to find solutions and ensure we are delivering quality products to exact specifications and meeting our customers’ needs with a great cut every time!
We think he is a great example of our Value of Defining Excellence!
Matthew, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave hello! 👋 #peoplepassionproduce Paragon Foods
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager