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Central California
Founded in 2000 as Piranha Produce, FreshPoint Central California serves Northern California and Western Nevada with the finest quality produce and service. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 122,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of trucks with temperature and humidity control and FreshLoc technology.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Live Customer Care Department, 7 days a week.
- Internet ordering through myFreshPoint.com.
- Online Account Management through pay.sysco.com
- Modernized Tomato Repack facility.
- Split-Pack Production facility.
food safety
- Certified Organic Handler.
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance, HHA, and Good Agriculture Practice (GAP) required on all
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!
When you buy FreshCuts you get more than just zucchini noodles, you are getting freshly cut produce cut to order. How’s that for fresh?
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of Spiral Zucchini & Basil Pesto Spaghetti.
This is another light, refreshing dish, and a great way to get more veggies into an otherwise, vegetable-absent dish. The addition of basil, pine nuts, garlic, and cheese from European Imports add a boost of unctuous flavor to the zucchini and spaghetti, both of which are blank canvases for all sorts of culinary creativity. 🍝 Check it out here 🖥️ https://bit.ly/49bzFst
European Imports
When you buy FreshCuts you get more than just zucchini noodles, you are getting freshly cut produce cut to order. How’s that for fresh?
Add a little color to your workspace with this vibrant desktop wallpaper. Click the link to download the wallpaper and then scan to see this month’s recipe idea of Spiral Zucchini & Basil Pesto Spaghetti.
This is another light, refreshing dish, and a great way to get more veggies into an otherwise, vegetable-absent dish. The addition of basil, pine nuts, garlic, and cheese from European Imports add a boost of unctuous flavor to the zucchini and spaghetti, both of which are blank canvases for all sorts of culinary creativity. 🍝 Check it out here 🖥️ https://bit.ly/49bzFst
European Imports
Brent Barbee is a 6th-generation farmer and founder of Barbee Farms, established in 2008. Built on deep family roots, he continues a farming legacy passed down from his father, who primarily grew row crops.
Located just outside Charlotte, Barbee Farms is one of North Carolina’s few century farms—a rare example of a family farm that has remained strong as the city has grown around it.
Brent is passionate about quality and flavor, continually experimenting with crop varieties to deliver the best-tasting produce. They are currently supplying FreshPoint Charlotte with rainbow chard, sugar snap peas, and rhubarb.
From field to table, every harvest reflects a commitment to excellence and care in every crop grown.
Want to learn more? Click to read more about one of FreshPoint Charlotte’s local farms, Barbee Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/location/barbee-farms/
#peoplepassionproduce Barbee Farms
Located just outside Charlotte, Barbee Farms is one of North Carolina’s few century farms—a rare example of a family farm that has remained strong as the city has grown around it.
Brent is passionate about quality and flavor, continually experimenting with crop varieties to deliver the best-tasting produce. They are currently supplying FreshPoint Charlotte with rainbow chard, sugar snap peas, and rhubarb.
From field to table, every harvest reflects a commitment to excellence and care in every crop grown.
Want to learn more? Click to read more about one of FreshPoint Charlotte’s local farms, Barbee Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/location/barbee-farms/
#peoplepassionproduce Barbee Farms
FreshPoint Charlotte recently partnered with The Bulb for a community event supporting local families and farmers.
Since the start of our partnership in November 2025, we’ve contributed thousands in donations, helping to support their ongoing weekly efforts.
Together, The Bulb repacks fresh produce and serves an average of 550 families each week, reaching about 60 families per market. This partnership helps strengthen our community while supporting local agriculture.
Our Purpose is connecting the world to share food and care for one another.
Click here if you’d like to learn more about The Bulb https://www.thebulbgallery.org/ #peoplepassionproduce #freshpointcares The Bulb
Since the start of our partnership in November 2025, we’ve contributed thousands in donations, helping to support their ongoing weekly efforts.
Together, The Bulb repacks fresh produce and serves an average of 550 families each week, reaching about 60 families per market. This partnership helps strengthen our community while supporting local agriculture.
Our Purpose is connecting the world to share food and care for one another.
Click here if you’d like to learn more about The Bulb https://www.thebulbgallery.org/ #peoplepassionproduce #freshpointcares The Bulb
Everyone say hi to Michael, our Night Selector in the Outbound Department at FreshPoint Charlotte!
Michael has been a valued part of the team for the past three years, bringing dedication, pride, and a strong work ethic to everything he does.
He consistently shows his commitment to both his team and our customers. He takes pride in his work and is always open to feedback as he continues to grow in his role.
We believe he is an excellent example of our value, Drive Together.
Outside of work, he is a newlywed who enjoys playing baseball and spending time with his family, especially taking trips to the mountains. ⛰️
Michael, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave hello! 👋 #peoplepassionproduce
Michael has been a valued part of the team for the past three years, bringing dedication, pride, and a strong work ethic to everything he does.
He consistently shows his commitment to both his team and our customers. He takes pride in his work and is always open to feedback as he continues to grow in his role.
We believe he is an excellent example of our value, Drive Together.
Outside of work, he is a newlywed who enjoys playing baseball and spending time with his family, especially taking trips to the mountains. ⛰️
Michael, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave hello! 👋 #peoplepassionproduce
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Our Leadership Team
Pamela Bava
Region President
Robin Kawashima
Area CFO
Jason Pineda
Area VP of Human Resources
Javier Vasquez
Region VP of Merchandising
Sean Gaffaney
Vice President of Operations
Matthew Fox
Director of Sales
Trudy Palmer
Region VP of Sales
Robert Sereno
Region Food Safety Manager