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Central Florida
Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 150,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com and Online Account Management through pay.sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.
- Organic options available
- Regional processor of fresh-cut and value-added products, manufacturing items such as FreshCuts pre-cut fruits and vegetables, salsas, and Created Fresh! grab-and-go items meal preparation solutions.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Food safety preparedness programs for local growers.
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Don’t underestimate these little gems, fingerling potatoes pack big flavor and endless versatility.
Crispy roasted, smashed with herbs, or served as a side, their buttery texture and earthy sweetness make them the perfect complement to any dish.
Chefs love them for their vibrant color, unique shape, and ability to withstand high heat. Ideal for roasting, grilling, or pan-frying. 🔥
Serve them alongside seared fish, steak, or as a rustic base for seasonal veggies.
Crispy roasted, smashed with herbs, or served as a side, their buttery texture and earthy sweetness make them the perfect complement to any dish.
Chefs love them for their vibrant color, unique shape, and ability to withstand high heat. Ideal for roasting, grilling, or pan-frying. 🔥
Serve them alongside seared fish, steak, or as a rustic base for seasonal veggies.
What an incredible showcase of skill and dedication! We're proud to celebrate the talented technicians across Sysco and FreshPoint who keep our teams moving and our customers supplied every day. Thank you for all you do!
Everyone, meet Ataneal (Nato) 👋
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Ataneal has been part of the FreshPoint Dallas team for 7.5 years and currently serves as Team Lead, Inbound Deliveries. His pride and dedication show in everything he does, and his attention to detail never goes unnoticed.
Respected by his peers and trusted across the business, he sets the standard for excellence and teamwork. The FreshPoint value he most aligns with is Drive Together—he’s always ready to lend a hand, support his team, and move forward collectively toward success.
“I work to provide for my family, but I also love what I do,” he says. “I enjoy it. I love the people I work with, and most of all, I like that we provide the best produce we can for our customers.”
We’re proud to have Ataneal on the FreshPoint Dallas team, his passion, consistency, and leadership make a true difference every day.
Thank you so much for all that you do!
Sweet, nutty, and versatile butternut squash is the ultimate autumn ingredient. 🍂
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
Roast it, puree it, stuff it, or spiralize it — there’s no wrong way to let it shine. Chefs, think cozy soups, rich risottos, roasted sides, or creamy pastas that bring all the fall flavor your guests are craving.
Pro tip: pair it with brown butter, sage, or a touch of chili for the perfect balance of sweet and savory.
How are you featuring butternut squash on your seasonal menu?
#FallFavorite
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
We’re proud to work with local growers like De Francesco Farm, delivering some of the freshest Connecticut-grown produce to customers through FreshPoint. 🌿
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
Supporting local farms strengthens our food system, keeps supply chains closer to home, and ensures the highest quality from field to fork. #OnePlanetOneTable #SupportLocal
Our Leadership Team
Greg Musselwhite
Region President
David Yelenosky
VP of Finance
Josh MacNaughton
Region VP of Purchasing
Christy Cox
Human Resources
Laura Parkins
Region VP of Sales
Karl Brunner
VP of Operations
Steve Carney
Business Development Specialist
Jessica Faren
District Sales Manager