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Central Florida
Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 150,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com and Online Account Management through pay.sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.
- Organic options available
- Regional processor of fresh-cut and value-added products, manufacturing items such as FreshCuts pre-cut fruits and vegetables, salsas, and Created Fresh! grab-and-go items meal preparation solutions.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Food safety preparedness programs for local growers.
Distribution Map
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Meet Farmer Wise, he is carrying on a legacy that runs deep in his family. He inherited his farm from his father and continues to build on the foundation laid before him. Located in Mount Olive, North Carolina, his farm reflects generations of dedication and care.
His farm is currently supplying FreshPoint Raleigh with a variety of vegetables, including kale, collard greens, and squash.
Want to learn more? Click the link in below to read more about one of FreshPoint Raleigh’s local farms, Wise Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/wise-farms/
#PeoplePassionProduce #BuyLocal #Raleigh #NorthCarolina
His farm is currently supplying FreshPoint Raleigh with a variety of vegetables, including kale, collard greens, and squash.
Want to learn more? Click the link in below to read more about one of FreshPoint Raleigh’s local farms, Wise Farms, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/wise-farms/
#PeoplePassionProduce #BuyLocal #Raleigh #NorthCarolina
🌺 Dried hibiscus flowers offering bold, tart flavor and vibrant color that can elevate your menu. Ideal for infusing into syrups, teas, or incorporating into glazes and sauces. A versatile ingredient that brings both flavor and presentation to the next level.
#PeoplePassionProduce #BoldFlavors
#PeoplePassionProduce #BoldFlavors
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Colby has been a key contributor to the FreshPoint team since August 2022. We think he is a great example of our value of “Drive Together,” which means working together to ensure our customers succeed and provide them with the necessary resources to thrive.
As Lead Driver, Colby not only leads the Raleigh transportation team with dedication but also steps in to support the Charlotte team whenever needed. His willingness to go above and beyond across the Carolinas shows what Drive Together is all about: achieving our goals together and celebrating as one.
Colby’s commitment to his team, our customers, and the FreshPoint mission speaks volumes about his character and leadership. Thank you, Colby, for all that you do every day—you help make FreshPoint a great place to be. Let’s give him a well-earned round of applause!
#EmployeeSpotlight #PeoplePassionProduce #Teamwork
As Lead Driver, Colby not only leads the Raleigh transportation team with dedication but also steps in to support the Charlotte team whenever needed. His willingness to go above and beyond across the Carolinas shows what Drive Together is all about: achieving our goals together and celebrating as one.
Colby’s commitment to his team, our customers, and the FreshPoint mission speaks volumes about his character and leadership. Thank you, Colby, for all that you do every day—you help make FreshPoint a great place to be. Let’s give him a well-earned round of applause!
#EmployeeSpotlight #PeoplePassionProduce #Teamwork
Heirloom tomatoes aren’t just about color and shape, they’re about history, too. Here's a breakdown of the 4 types commonly available.
🍅 Commercial Heirlooms, which is typically thought to be a seed strain introduced to production before 1940.
🍅 Family Heirlooms – Seeds passed down through generations, often tied to specific regions or families.
🍅 Created Heirlooms – Crosses between two different varieties of heirlooms.
🍅 Mystery Heirlooms – Nature’s surprise! No one really knows how they came to be—maybe a wild variety—but one thing’s for sure: we’re glad they did.
Want to learn more? Click the link below!
https://www.freshpoint.com/news/fresh-things-video-different-types-of-heirloom-tomatoes/
#Peoplepassionproduce #Ourfirstnameisfresh #HeirloomTomatoes #TomatoSeason
🍅 Commercial Heirlooms, which is typically thought to be a seed strain introduced to production before 1940.
🍅 Family Heirlooms – Seeds passed down through generations, often tied to specific regions or families.
🍅 Created Heirlooms – Crosses between two different varieties of heirlooms.
🍅 Mystery Heirlooms – Nature’s surprise! No one really knows how they came to be—maybe a wild variety—but one thing’s for sure: we’re glad they did.
Want to learn more? Click the link below!
https://www.freshpoint.com/news/fresh-things-video-different-types-of-heirloom-tomatoes/
#Peoplepassionproduce #Ourfirstnameisfresh #HeirloomTomatoes #TomatoSeason
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Our Leadership Team
Greg Musselwhite
Region President
David Yelenosky
VP of Finance
Josh MacNaughton
Region VP of Purchasing
Christy Cox
Human Resources
Laura Parkins
Region VP of Sales
Karl Brunner
VP of Operations
Steve Carney
Business Development Specialist
Jessica Faren
District Sales Manager