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Central Florida
Founded in 1947 as Red’s Market, FreshPoint Central Florida serves Northern and Central Florida from Tallahassee to Vero Beach to Sebring and everywhere in-between. Distribution also includes coastal Georgia and South Carolina, St Simons Island, Savannah and Hilton Head. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 150,000 square-foot facility.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Refrigerated delivery fleet of 115 trucks with digitally-controlled temperature and on-board tablets with geo-fencing.
- Dedicated culinary specialists to assist you with menu planning, product innovation, and all of your produce needs.
- Internet ordering through myFreshPoint.com and Online Account Management through pay.sysco.com
- State-of-the-art Local Product reporting module.
- Key Drop program with over 600 deliveries weekly, so your product is in your cooler before you are.
- Organic options available
- Regional processor of fresh-cut and value-added products, manufacturing items such as FreshCuts pre-cut fruits and vegetables, salsas, and Created Fresh! grab-and-go items meal preparation solutions.
food safety
- Fully-documented HACCP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bioterrorism guidelines.
- Disaster Preparedness Action Plan in place.
- Facility is SQF Certified Level 2.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Food safety preparedness programs for local growers.
Distribution Map
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Cherries are proudly grown in Canada, with many coming from the beautiful orchards of British Columbia. Each summer, fresh Canadian cherries fill grocery store shelves, celebrated during Canadian Cherry Month and supported by the BC Cherry Association.
While there are many varieties, most cherries share a firm texture and sweet flavor that people love. Whether enjoyed fresh, baked into desserts, or added to summer dishes, cherries are a seasonal favorite.
Locally grown in our FreshPoint Canada location.
#Summerfruit #Peoplepassionproduce #Summerproduce #Cherries
While there are many varieties, most cherries share a firm texture and sweet flavor that people love. Whether enjoyed fresh, baked into desserts, or added to summer dishes, cherries are a seasonal favorite.
Locally grown in our FreshPoint Canada location.
#Summerfruit #Peoplepassionproduce #Summerproduce #Cherries
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Summer squash, including zucchini and yellow squash, is a Canadian summer staple. It thrives in warm weather and is loved for its versatility—grilled, braised, blended into soups, or stuffed for a creative twist.
Picked young, it’s tender and best enjoyed fresh. Some varieties even come with edible flowers, a unique treat in many dishes. With its low carbs and high water content, summer squash is a smart pick for light, seasonal cooking.
Available in our FreshPoint Vancouver location.
#Peoplepassionproduce #Summersquash #Canada #Eatseasonal
Picked young, it’s tender and best enjoyed fresh. Some varieties even come with edible flowers, a unique treat in many dishes. With its low carbs and high water content, summer squash is a smart pick for light, seasonal cooking.
Available in our FreshPoint Vancouver location.
#Peoplepassionproduce #Summersquash #Canada #Eatseasonal
Farmer Kim is no stranger to the field—he’s been farming for over 30 years! His farm, located in Surrey, British Columbia.
His farm is currently supplying FreshPoint Canada with a variety of different vegetables such as spinach, kale, carrots, and bok choy.
Kim is an advocate for local farming. He has a passion for industry, and he believes in the importance of passing on the practice of hard work, patience, and perseverance.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link below to read more about one of FreshPoint Canada's local farms, Kim’s Farm, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/kims-farm/
#Peoplepassionproduce #localfarmer #Canada #Vancouver #Eatseasonal
His farm is currently supplying FreshPoint Canada with a variety of different vegetables such as spinach, kale, carrots, and bok choy.
Kim is an advocate for local farming. He has a passion for industry, and he believes in the importance of passing on the practice of hard work, patience, and perseverance.
Did you know we have a whole website dedicated JUST to our local farmers? Click the link below to read more about one of FreshPoint Canada's local farms, Kim’s Farm, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/kims-farm/
#Peoplepassionproduce #localfarmer #Canada #Vancouver #Eatseasonal
Everyone say HI 👋 to Mohammed!
He has been a member of our FreshPoint team for 36 years!
Mohammed is a dedicated Warehouse Manager at our FreshPoint Canada location. Always quick with a smile and a good story, Mohammed brings positive energy to every shift. He’s a true team player who works seamlessly across departments, and there’s nothing he won’t do to lend a hand. We’re lucky to have him on the team!
What he likes most about his job is the great people he works with.
We think he is a great example of our Value of Integrity.
Mohammed, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave, hello! 👋
#peoplepassionproduce #employeespotlight #meettheteam #ourfirstnameisfresh
He has been a member of our FreshPoint team for 36 years!
Mohammed is a dedicated Warehouse Manager at our FreshPoint Canada location. Always quick with a smile and a good story, Mohammed brings positive energy to every shift. He’s a true team player who works seamlessly across departments, and there’s nothing he won’t do to lend a hand. We’re lucky to have him on the team!
What he likes most about his job is the great people he works with.
We think he is a great example of our Value of Integrity.
Mohammed, thank you for all you do for us every day, and for helping to make FreshPoint a great place to be. Let’s all give him a wave, hello! 👋
#peoplepassionproduce #employeespotlight #meettheteam #ourfirstnameisfresh
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Our Leadership Team
Greg Musselwhite
Region President
David Yelenosky
VP of Finance
Josh MacNaughton
Region VP of Purchasing
Christy Cox
Human Resources
Laura Parkins
Region VP of Sales
Karl Brunner
VP of Operations
Steve Carney
Business Development Specialist
Jessica Faren
District Sales Manager