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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint1 day ago
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!

When you buy FreshCuts you get more than just sliced strawberries🍓, you are getting customizable ordering options. Whether you need a lot or a little, strawberries are a perfect FreshCuts item since we take care of the washing, topping, and slicing for you.

Add a little color to your workspace with this vibrant desktop wallpaper. ⁠Click the link to download the wallpaper and then scan to see this month’s recipe idea of Strawberry Pie, using FreshCuts Topped and Halved Strawberries, which checks all the boxes for color, flavor, and early summer freshness.🖥️

https://bit.ly/4ak7jxu
FreshPoint
FreshPoint3 days ago
We are proud to live our Purpose of connecting the world to share food and care for one another. #peoplepassionproduce
FreshPoint
FreshPoint6 days ago
Bright, bold, and built for spring, rainbow chard brings color and flavor to any menu 🌈🌿

With its vibrant stems and tender greens, it’s as eye-catching as it is versatile. Sauté it with garlic and olive oil for a simple side, or take it further by folding it into pastas, risottos, and grain bowls. It shines in frittatas, quiches, and omelets, and makes a great addition to flatbreads, pizzas, and warm sandwiches.

Reach out to your Sales Consultant to add it to your upcoming menu.
FreshPoint
FreshPoint6 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 week ago
This Earth Day, we’re proud to highlight the ways we care for our food, our communities, and the environment. It’s something that’s been part of who we are from the very beginning and continues to guide how we grow, source, and serve.⁠

From supporting responsible practices to making thoughtful choices across our operations, we’re committed to doing our part every day. Click the link below to learn more about our goals for People, Products, and Planet.⁠

#EarthDay

https://freshpoint.com/about-us/core-values/sustainability/
FreshPoint
FreshPoint2 weeks ago
Fresh, peppery, and full of flavor, arugula is a spring menu must have. 🌿⁠
Its bold bite adds depth to everything from pizzas and pastas to sandwiches and simple sides, making it a versatile green that stands out on any plate.⁠

One standout? An arugula salad with figs. Sweet, jammy figs paired with peppery greens, creamy cheese, and a light vinaigrette create the perfect balance of flavors your guests will love.⁠

Keep it fresh, keep it seasonal, and let arugula shine on your menu.

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


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