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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint17 hours ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 day ago
Come grow with us! ⁠

Do you or someone you know have a passion for produce? We are hiring people that are motivated and eager to grow. Are you a self-starter that likes to work with people? FreshPoint Southern California has an excellent opportunity for growth as a Sales Consultant. ⁠

FreshPoint is North America’s leading produce distributor. Are you ready to start your fresh career move? ⁠

⁠Click the link below to learn more about this role and other openings.

https://wd5.myworkday.com/sysco/d/inst/15$158872/9925$297642.htmld
FreshPoint
FreshPoint3 days ago
It's Wallpaper Wednesday...and we are talking about our cutting fresh solutions with FreshPoint FreshCuts®!

Did you know, when you buy FreshCuts you get more than just sliced potatoes, you are getting freshly cut produce cut and packaged to maximize product yield. 🥔Buying ready-to-use product means you eliminate the time spent on prep, so you can get back to what matters, like running your establishment.

Add a little color to your workspace with this vibrant desktop wallpaper. ⁠Click the link below to download the wallpaper and then scan to see this month’s recipe idea—our homage to the Hasselback potato using FreshCuts 1/8” sliced Russet potatoes and cheese from European Imports. This is a true winner of a way to eat potatoes.

https://bit.ly/48WP92w
FreshPoint
FreshPoint4 days ago
FM Organic Cone Cabbage⁠

Cone-shaped cabbage is not new—it dates back to the 1840s. Today there are many cone-shaped varieties, including Caraflex, grown by The Garden Of. To be clear, all Caraflex cabbage is cone-shaped, but not all cone-shaped cabbage is Caraflex—there are many cone cabbage varieties.⁠

Caraflex is not an heirloom—it is an F1 hybrid—but like the heirloom cone cabbage varieties, it is appreciated for its mild, extremely sweet flavor and tender texture.⁠

Available locally at FreshPoint Southern California.
FreshPoint
FreshPoint7 days ago
Leeks are the secret ingredient your kitchen needs! 🌿✨ With their mild, onion-like flavor and tender texture, they’re perfect for adding depth to soups, sautés, and roasted dishes.⁠

Slice them thin for a delicate crunch or caramelize for a sweet, rich boost—leeks bring a subtle elegance that elevates any meal. ⁠

Add them to your next order!
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager