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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

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Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint1 day ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint2 days ago
Carrots are the perfect way to warm up winter menus!

Their natural sweetness and hearty texture make them ideal for roasting, adding rich flavor and vibrant color to any dish. From cozy sides to roasted veggie bowls, carrots bring that comforting, seasonal touch chefs love to serve all winter long.

🌟 Fun fact: Did you know carrots were originally purple, white, and yellow before the orange variety became popular?
FreshPoint
FreshPoint4 days ago
Looking for a versatile winter star? Parsnips have you covered.

With their sweet, earthy flavor and creamy texture, parsnips are perfect for roasting, pureeing, and adding depth to soups and stews. They’re a great ingredient to recommend to chefs wanting to add comforting, seasonal dishes to their menus.

Highlight parsnips as a cozy, crowd-pleasing option that pairs beautifully with herbs like thyme and rosemary—ideal for winter menus and specials.
FreshPoint
FreshPoint1 week ago
FreshPoint is proud to offer a unique product in South Florida and Puerto Rico—fresh coconuts, carefully peeled and prepared with a convenient straw for easy enjoyment.

Naturally sweet, hydrating, and rich in electrolytes, these coconuts provide a refreshing and healthy option, especially during warm island days. Ideal for resorts, hospitality, and customers seeking an authentic tropical experience.

Available locally in FreshPoint Puerto Rico.
FreshPoint
FreshPoint1 week ago
So proud to see what our partnership with Second Harvest has accomplished. One million jars of spaghetti sauce through the Tomato Project is truly incredible. 🍅❤️

Grateful to be part of something that turns fresh tomatoes into meals that make a real difference in our community.
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Imad Rehman
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations


WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager


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