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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint6 hours ago
🥕 Carrots aren’t just for one season — they’re available year-round and bring endless versatility to the kitchen! From soups and stews to salads, roasts, and even desserts, carrots add color, crunch, and natural sweetness to any dish.

Reach out to your sales consultant to add them to your next order!

#PeoplePassionProduce #HealthyFood #FreshVegetables #HeartHealthy
FreshPoint
FreshPoint1 day ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint3 days ago
Everyone, meet Mario!

Mario joined FreshPoint Denver in 2018 as a packer and worked his way up to earning his Class C license and becoming a driver. He takes pride in treating customers like his own, and many share positive feedback about their deliveries with him. Always a team player, Mario is quick to step in and help with deliveries or warehouse needs.

Outside of work, he enjoys fishing, soccer, cars, motorcycles, and trying new restaurants around Denver. He also loves visiting his grandparents in Michoacán, MX whenever he can.

We’re lucky to have Mario on the FreshPoint Denver team—his dedication and passion for our customers truly stand out.

#OurFirstNameIsFresh #EmployeeSpotlight #EmployeeAppreciation
FreshPoint
FreshPoint5 days ago
🌽 Did you know there are four main types of corn?

✨ Dent Corn – The most widely grown variety, mainly used for livestock feed.
✨ Flint Corn – Often called Indian corn, known for its decorative colors and holiday use.
✨ Sweet Corn – The kind we enjoy fresh, canned, or frozen.
✨ Popcorn – A special type of flint corn with kernels that pop when heated.

Corn has a rich history and so many uses beyond the table. 🌾

👉 Learn more about the different types of corn and their origins at the link below !

https://www.freshpoint.com/news/ancient-low-tech-modern-day-high-tech-power-corn/

#OurFirstNameIsFresh #PeoplePassionProduce #EatSeasonal #FoodFacts
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint1 week ago
It's Wallpaper Wednesday...and this month we are talking about carrots, onions, and celery!

Carrots, onion, and celery comprise the classic mix of French mirepoix vegetables. You might wonder why we grouped these together, well, these three are some of the unsung heroes of the kitchen, so they just fit well together.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/3W2KBSl

Our Leadership Team

Nicholas Rocha
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Michael Lankford
Director of Sales

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager