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Dallas

FreshPoint Dallas was founded in 1917 as American Produce and Vegetable and has continued serving the greater Dallas-Fort Worth metroplex with the finest quality produce and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our values of integrity, loyalty, passion and teamwork ensure we exceed your expectations.

facility

  • 125,000 square-foot facility centrally located.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Delivery fleet of over 75 refrigerated vehicles.
  • Dedicated produce specialists to assist you with menu planning and all your produce needs.
  • Inside Sales Department.
  • Market / Will Call.
  • Internet ordering through myFreshPoint.com.
  • Test kitchen, produce training and tours also available.
  • Online Account Management through Pay.Sysco.com

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Global Food Safety Initiative (GFSI) third party audits at our facility.
  • Facility is SQF Certified Level 2.
  • HACCP Program & ServSafe Certification.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • Dedicated Food Safety and Facility Managers.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Education
Travel & Leisure

Address:

4721 Simonton Road
Dallas, Texas 75244

P: 972-385-5800| F: 855-245-6307

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint3 days ago
Did you know each head of romaine, including romaine hearts, is hand packed in the field? Our QA team is in the fields inspecting what makes the cut, and not everything does. 🥗

This time of year, things can change rapidly during the carefully orchestrated event known as The Annual Field Transition. Spring weather can be erratic as warm and cool temps vacillate and the season changes. Our QA team is in the field inspecting what makes the cut, and importantly, keeping us all in the loop via the FreshPress.

Click the link for our quick video 🎥
FreshPoint
QA in the Field: Romaine Lettuce
Did you know each head of romaine, including romaine hearts, is hand packed in the field? Our QA team is in the fields inspecting what makes the cut, and not...
FreshPoint
FreshPoint5 days ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint7 days ago
It's Wallpaper Wednesday...and this month we are talking about peppers!

Food anthropologists believe that the cultivation of chile peppers began in Central Mexico around 6,000 months ago, making it one of the oldest domesticated crops still in production.

Add a little color to your desktop workspace with this colorful desktop wallpaper. ⁠Click the link to download. 🖥️ #peoplepassionproduce #‎ourfirstnameisfresh https://bit.ly/2025-peppers
FreshPoint
FreshPoint1 week ago
Your on-the-go foodservice customers count on fresh, delicious and convenient options that taste great every time. But sometimes labor, packaging, ingredient availability or volume (large or small) can make it a challenge to serve customers consistently.

Made to order and hand-assembled from fresh ingredients, each Created Fresh! item is consistent to ensure that your repeat customers are always having the same great eating experience every time they purchase.

Our Created Fresh! grab-and-go line can fuel your customers from sunup to sundown...and have them returning day after day.

Contact your sales consultant today about our Created Fresh! line of grab-and-go offerings, now available in our Central Florida location as well as all of our East Coast companies. #peoplepassionproduce #ourfirstnameisfresh
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPress Friday‬!

"The FreshPress" is a market report we publish every Friday to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.

Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh

📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint2 weeks ago
Spring is here! ☀️ 🌱

#peoplepassionproduce #springveggies
FreshPoint

Our Leadership Team

Clay Wachter
Regional President

Michael Shriner
Regional VP of Sales

Dean Rotan
Regional CFO

Nicholas Rocha
Regional VP of Merchandising

Joshua Lovell
VP of Operations

Jermaine Lawton
VP of Production

WeVondala Menefee
Director of Program Sales

Carlas Garrett-Jones
HR Business Partner

K. C. Ely
Regional Food Safety Manager

Michael Lankford
Director of Sales