Several years ago, I was on a customer call with a sales associate. The customer asked us for our price on 24ct iceberg head lettuce. When the marketing associate quoted the current price, the customer said that our price was about 20% too high.
We both walked away from the call perplexed and wondering, “How could our competitors’ price be so much better than ours when we are the leader in the industry?”
When we talk about sustainability, we don’t just mean the environment—our employees are our greatest asset, and the foundation to our great success.
We work with internships, local schools and colleges for placement, and various in-house leadership programs throughout the year, developing people with a passion for produce. In this final entry of her diary series, Maria Elisa Vollmer shared her experience as an apprentice with FreshPoint Raleigh.
Moving into a building of this size is a carefully orchestrated event to say the least. Over a year of planning has gone into place and it will all pay off this week as they settle into their new digs and hit the ground running.
RALEIGH, N.C., Feb. 24, 2016 — On Monday, Feb. 22, Preston Fletcher, President of FreshPoint Raleigh, joined 30 produce farmers and industry colleagues at a roundtable discussion with U.S. Senator Thom Tillis (R-NC) in Raleigh, N.C.
On a recent trip to Raleigh, Christina Willis, Sr. Accounting Manager, had the pleasure of eating at one of Jason Smith’s restaurants. Christina truly enjoyed hearing about his relationship with FreshPoint, and asked him to tell his story on the “Women of FreshPoint” monthly conference call.
Have you heard the exciting news? Next summer, FreshPoint Atlanta is getting a new warehouse!
The new building and new equipment will allow them to operate more efficiently and safer. Some of the features are:
At Hirakata Farms in Rocky Ford, Colorado, Michael Hirakata takes melon growing seriously. He, and his team, have completely bought into the idea of growing and selling the world’s best cantaloupes in the safest manner possible.
