FreshPoint

Understanding Brix: Is a Higher Number Always Better?

When it comes to understanding Brix, is a higher number always better? What does a Brix number mean? Let’s start with the basics. The Brix scale is named after Adolf Brix, the inventor of the hydrometer. A hydrometer is a simple measurement device Brix developed for the wine industry to measure the sugar content, called...

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FreshPoint Central Florida Hosts Grand Opening Ceremony

JANUARY 22, 2020 This morning, FreshPoint Central Florida hosted a grand opening ceremony and open house for government officials, customers, associates and other members of the community to celebrate the completion of the expanded, state-of-the-art 150,000 square foot facility. Events included a ribbon cutting, facility tour, food demonstrations, tastings and more. As a result of the...

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Ark Foods: The Art of Making Farmer’s Market Quality Produce Accessible

A philosopher, an artist, and a farmer walk into a bar… Sounds like the start of a good joke, doesn’t it? But here’s the punchline: Peter Robbins is the bartender and he’s pouring Le Clos Blanc de Vougeot into all three of their wine glasses with his right hand while he reads Proust in his...

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The Significant Cost Benefits of Natural Brand

Several years ago, I was on a customer call with a sales associate. The customer asked us for our price on 24ct iceberg head lettuce. When the marketing associate quoted the current price, the customer said that our price was about 20% too high.

We both walked away from the call perplexed and wondering, “How could our competitors’ price be so much better than ours when we are the leader in the industry?”

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2019 Culinary Trends: What Our Experts are Talking About

Our experts are pretty passionate about produce. Here’s what they have to say on a few 2019 Culinary Trends they are reading about, eating, and seeing in the industry. Targeting Specific Diets Lisa Pettineo, Digital Marketing Manager The healthy eating trend has been around for years. Like Dan says below, the momentum of whole food,...

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Why are Black Winter Truffles so expensive?

*Editor’s Note: Black Winter Truffles are a luxurious addition to winter menus, and we want everyone to get the best possible quality, so a special order is required.  Please contact your account representative if you want to serve Black Truffles. Definitely not chocolate… Often confused with the other black truffles such as Summer and Chinese...

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FreshPoint Oklahoma’s K.C. Ely Appointed to USDA Fruit and Vegetable Industry Advisory Committee

November 13, 2018 OKLAHOMA CITY – The Fruit and Vegetable Industry Advisory Committee (FVIAC) recently announced the appointment of 25 members to their organization – with one of them being FreshPoint Oklahmona‘s very own K.C. Ely, Food Safety Manager. The newly-appointed members, which can be viewed here, will serve terms of up to two years, beginning immediately and ending in 2020. Originally...

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Fresh Things Video: What is an Heirloom Apple?

You may be wondering, what is an heirloom apple? While there is no true consensus on what defines an heirloom apple, most botanist and food scientists tend to agree that any variety released from 1945 or earlier qualifies as an heirloom. You may wonder why 1945? There’s a watershed moment in history, World War II...

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Fresh Things Video: Why Do Cranberries Float?

A few things are as a ubiquitous with the fall season as cranberries are. The history of cranberries is fascinating. The first commercial crop was in Massachusetts in 1816, native tribes used cranberries to make a meet based snack known as “pemmican”, which is very similar to beef jerky. The pemmican sustained them through the...

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Fresh Things Video: Different Types of Heirloom Tomatoes

Now that the summer harvest is upon us, the tomato bounty is here as well. Exactly how old are heirloom tomatoes? What is an heirloom tomato? I brought along a few today, and you can see that they’re a little lumpy. They’re different colors, but boy oh boy, do they taste great! What are the...

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Why Heirloom Tomatoes are so Special…

With regular red round beefsteak tomatoes, there’s no real surprises. You get a box of red, round, shiny tomatoes that can be shipped from here to there—perfect for slicing and dicing. And they’re great. But when you open a box of heirloom tomatoes, you don’t really know what you are going to get—and that’s part...

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FreshPoint Dallas to Host Groundbreaking Ceremony for Expansion

DALLAS, Aug. 02, 2018 (GLOBE NEWSWIRE) — Sysco Corporation (SYY) today announced it will host a groundbreaking ceremony for government officials, associates and other members of the community at its FreshPoint Dallas facility on August 6, 2018, at 9:30 a.m. CT. FreshPoint, Sysco’s specialty produce company, is North America’s leading produce distributor.   FreshPoint Dallas...

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Kalli tours Monterey Mushrooms: can you pick 40 mushrooms a minute?

While in sunny California this past week for the Produce Marketing Association Showcase, we had the pleasure of visiting Monterey Mushrooms for a tour. The Watsonville, CA farm is one of ten for the company, and is the largest mushroom farm in the United States. Monterey Mushrooms is a huge operation, currently have captured almost...

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Fresh Things Video: Can you eat the kiwi skin?

Hi, I’m Chef Dan with FreshPoint, and I’d like to talk to you a little bit about kiwi, and whether or not you can eat the skin. I’m old enough to remember when it came out in the 70s and created quite the splash in the culinary world. Can you eat the kiwi skin? The...

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Fresh Things Video: Caulilini Menu Ideas

Hi, I’m Chef Dan with FreshPoint, and today I wanted to introduce you to the newest member of the brassica family. This is Caulilini™ Sweet Stem™ Cauliflower. It’s a new item on the market we wanted to introduce it to you. It captures the best of both worlds, the nuttiness of cauliflower with the sweetness...

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What is Caulilini?

Caulilini… It’s lyrical to say—it sort of rolls off the tongue—and even more lyrical to eat, this new darling of the brassica family is one of the most exciting new vegetables to hit the market in a while. So what is it? Grown by Mann’s, here’s how they describe it: “Caulilini™ SweetStem™ Cauliflower is the...

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FreshPoint Central Florida Hosts Groundbreaking Ceremony

ORLANDO,  Fla. – Last week, FreshPoint Central Florida hosted a groundbreaking ceremony for the expansion of its facility. Local official Commissioner Victoria Siplin attended the event and provided opening remarks. The project will double the size of the facility, adding 75,000 square feet to the existing 76,000-square-foot building. The expanded facility will have a 18,000-square-foot FreshCuts processing and...

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What is the annual produce field transition?

Around November and April, the major growing areas in Yuma and Salinas alternate, and it’s a big deal in the produce industry. Entire harvesting and processing operations pick up and move–from the equipment to the hard working harvesters. It’s a monumental operational and logistical feat, but don’t worry, our growers have got it down to...

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FreshPoint Atlanta Shows Off Its Brand New Digs at Large Open House

FAIRBURN, Ga. – This week, FreshPoint Atlanta hosted an open house at its new facility, which consisted of tours, meet and greets with the staff and local vendor partners, a catered lunch and raffle. Local and state officials, customers, prospects, and supplier and vendor partners were invited to the event to get an insider look and...

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FreshPoint Atlanta To Host Open House at New Facility

ATLANTA, Feb. 27, 2018 Sysco Corporation (NYSE:SYY) announced it will host an open house for state and local officials, associates and other members of the community at its new FreshPoint Atlanta facility on March 6, at 10:00 a.m. ET. FreshPoint, Sysco’s specialty produce company, is North America’s leading produce distributor. The 100,000-square-foot state-of-the-art warehouse, located...

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