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The Cosmic Crisp Apple is in our Orbit

Have you heard about the Cosmic Crisp Apple? While supplies limited at best for its inaugural season, Francy got a hold of a few cases and gave us her first thoughts on it. She found the freckles relatable. As always, she pulls you in for an entertaining read…

And once again, freckles are back in vogue.

I for one, Freckle Faced Francy, am happy to hear that the freckles, properly known as lenticels on an apple, are so well received on the new Cosmic Crisp Apple that some say that they remind them of the stars in the night sky. Hence the inspiration for the name Cosmic!

So, who is this new apple kid on the block?

Cosmic Crisp apples have been in development for over 20 years but only made their general public debut in December to very positive reviews. The apple breed was developed through decades of cross-pollination research and development by Bruce Barritt, a horticulturist in cooperation with Washington State University researcher Kate Evans.

They are firm, crisp and juicy, hitting the trifecta of apple desirability. To this humble taster, it’s only shortcomings would be a lack of tart to balance the tasty sweetness; and the finish is quite short on the palette. Another fun feature: it does not brown once cut, even after sitting out a while. And it has some advantages for the growers and packers: it is easier to pick, less wastage, and lasts longer in storage.

There’s a lot of marketing buzz about this apple.

Words like game changer! And a debut on The Today Show, where the hosts wondered aloud if this is cross between a Fiji and a… I couldn’t really concentrate after that because I was wondering if she really meant Fuji. And no, it’s not a spinoff of the Fiji. Or the Fuji. It’s a non-GMO cross-breed of the Enterprise and the Honeycrisp.

In business, marketing is the name of the game and, the word, the buzz—must get out there. Chefs need to be squirming with discomfort if they haven’t experimented with their favorite apple recipe using the Cosmic Crisp. And it’s happening, thanks to Proprietary Variety Management, the marketing firm with a hefty budget to bring the Cosmic Crisp apple into your consciousness.

Growing an apple takes time.

A lot of time. And to grow an apple with just the right attributes takes science and patience and trial-and-error and experience. And all those things cost money. The apple community just wants to make sre we know how hard they’ve worked to bring this apple into being and what a wonderful opportunity we have to enjoy it. And it IS quite enjoyable.

Bruce Barritt knows this apple is not going to be THE apple for everyone. And that’s okay. Lots of people have their favorites for different reasons and there are a lot of different ratios of attributes to enjoy in an apple. But certainly give the Cosmic Crisp a try and see what it brings to your apple game!

The many looks of the Cosmic Crisp:

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work it…

 

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show me pouty…

 

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like you mean it…

 

 

*We are always excited for new produce items, and this is certainly a brand-new item to hit the market. Since the Cosmic Crisp is so new, it may be a “special order only” item with supplies limited at best. Keep in mind, it takes a bit for an item to gain some traction in the market and it will have some ups and downs in the beginning, but it is expected to have a larger harvest in the coming years. Please contact your FreshPoint location for more information on availability, and if it is not available, keep it in mind for next year during the fall apple season.

 


 

Visit freshpoint.com for our seasonal availability guides—and while you are there, check out the FreshPress, our latest market report. Place your orders online with ease at myfreshpoint.com

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Content and images provided by Francy Deskin, the Specialties Coordinator for FreshPoint South Florida. She has spent 20+ years in kitchens, including as an Executive Chef, and she loves all things food. Follow FreshPoint South Florida on Facebook and Instagram.

 

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