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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

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Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint3 days ago
It’s National Blueberry Month! 🫐

Blueberries are at their peak, bringing vibrant color, natural sweetness, and menu versatility. From seasonal desserts to savory pairings, this ingredient allows chefs to showcase bold summer creativity.

#Peoplepassionproduce #NationalBlueberryMonth #BlueberrySeason #FreshAndLocal #SummerFruits
FreshPoint
FreshPoint
FreshPoint4 days ago
Cilantro is thought to have been cultivated for nearly 5,000 years, dating back to ancient Egypt. Over time, it has traveled the globe and become a staple in cuisines from China and India to Mexico and Eastern Europe. It arrived in North America in the 17th century with English colonists. Even today, it remains widely used in soups, salsas, sauces, and as a garnish. In culturally vibrant countries like Canada, you can find cilantro in almost every restaurant.⁠

While its delicate green leaves resemble carrot tops, few people realize that cilantro belongs to the carrot family—Apiaceae, a.k.a. Umbelliferae. ⁠

Interestingly, with its bold aroma and taste, cilantro sparks a distinctive love-hate relationship among foodies—making the “cilantro debate” a fun and never-ending topic.⁠

Locally grown in our FreshPoint Canada location ⁠

#Cilantro #Salsa #Peoplepassionproduce #Canada
FreshPoint
FreshPoint5 days ago
Colleagues from FreshPoint Texas - OKC came together in a remarkable show of solidarity to support relief efforts in response to the devastating flooding that affected the Guadalupe River region in Texas Hill Country.

FreshPoint delivered multiple pallets of food items, ensuring a steady supply for those in need. Meanwhile, Buckhead | Newport contributed 500 pounds of poultry and beef, which Outback generously cooked and served, providing substantial nourishment to first responders and community members during this critical time.

Nick Rocha, the Region President for FreshPoint Texas – OKC, stated, “In times like these, it’s not just about business; it’s about standing together when it matters most.”

#FreshPointcares #BuckheadNewportcares #HillCountry #texashillcountryhomes
FreshPoint
FreshPoint7 days ago
Cherries are proudly grown in Canada, with many coming from the beautiful orchards of British Columbia. Each summer, fresh Canadian cherries fill grocery store shelves, celebrated during Canadian Cherry Month and supported by the BC Cherry Association.

While there are many varieties, most cherries share a firm texture and sweet flavor that people love. Whether enjoyed fresh, baked into desserts, or added to summer dishes, cherries are a seasonal favorite.

Locally grown in our FreshPoint Canada location.

#Summerfruit #Peoplepassionproduce #Summerproduce #Cherries
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager