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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint2 days ago
Bright, tangy, and perfectly in season, grapefruit adds a punch of acidity to salads, balances rich seafood dishes, and brings vibrancy to desserts and cocktails. Make the most of this seasonal citrus.

#FreshFruit #EatSeasonal #FreshVeggies
FreshPoint
FreshPoint
FreshPoint4 days ago
Bold and colorful, these crisp radishes pack a gentle peppery punch while adding eye-catching flair to any plate. Ideal for thinly sliced salads, vibrant pickles, or roasted to bring out their natural sweetness, purple daikon is a versatile, seasonal ingredient that brings a bright, seasonal touch to your fall dishes.

Available locally at FreshPoint Minnesota. Get yours today!
FreshPoint
FreshPoint5 days ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
FreshPoint
FreshPoint1 week ago
🎃 Pumpkin Season is Here, Chefs! 🍂

Fall flavors are in full swing, and pumpkins are the ultimate ingredient for your seasonal menus. From velvety soups and savory roasts to spiced pies, cookies, and sweet desserts, the possibilities are endless. Elevate your dishes with pumpkin’s natural sweetness, color, and comforting flavor that keeps guests coming back for more.

How will you showcase pumpkin on your menu this season? Click the link below to learn more.

https://www.freshpoint.com/archive/product-453/

#FallFlavors #PeoplePassionProduce #Pumpkin
FreshPoint
FreshPoint1 week ago
Add a touch of sophistication to your fall and winter menus with the earthy, nutty flavor of celery root. Perfect for creamy purées or roasted sides, it brings depth and texture to any dish. Its subtle celery notes pair beautifully with apples, truffles, and robust proteins, making it a versatile ingredient for seasonal creations.

Available locally at FreshPoint Minnesota.

#Buylocal #PeoplePassionProduce #OurFirstNameIsFresh
FreshPoint
FreshPoint2 weeks ago
It’s ‪FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager