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San Francisco

Founded in 1947 as Lee Ray Tarantino, FreshPoint San Francisco serves the region with the finest quality selection and service. The cornerstone of the company is to offer our customers “The Total Quality Food Service Experience”. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.

facility

  • 50,000 square-foot facility with 7 temperature controlled zones.
  • Refrigerated loading and receiving dock ensuring an unbroken cold chain.
  • Refrigerated delivery fleet of trucks.
  • Dedicated produce specialists to assist you with menu planning, availability, and all of your produce needs.
  • Live Customer Care Department available 7 days a week.
  • Internet ordering through MyFreshPoint.com.
  • Online account management through pay.sysco.com
  • Local sourcing and supportive of small growers with direct grower purchasing.
  • Servicing the Port of San Francisco, which hosts 60-80 cruise ship calls annually.
  • Local, national, import and export distribution capability.
  • We are committed to sustainability and our environmental responsibility.

food safety

  • Fully-documented HAACP and recall program FDA/USDA compliant.
  • FDA compliant with Homeland Security bioterrorism guidelines.
  • Disaster Preparedness Action Plan in place.
  • Unannounced AIB and 3rd party inspections.
  • Certificate of Insurance and Grower Good Agriculture Practice required on all products.
  • GFS Certified dedicated Food Safety Manager.

Distribution Map

Navigate our coverage area by county. To search your specific location select full screen.

Customer Base

Healthcare
Export & Wholesale
Foodservice
Business in Industry
Education
Travel & Leisure

Address:

30340 Whipple Road
Union City, CA 94587

P: 800-321-1035 | F: 510-476-5900

Social Corner

FreshPoint

With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success. Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
FreshPoint
FreshPoint1 day ago
Creamy, rich, and perfect for elevating any dish, burrata cheese is now available locally at our FreshPoint Raleigh location. Ideal for summer salads, small plates, or adding that wow factor to your menu dishes.

#PeoplePassionProduce #Seasonal #OurFirstNameIsFresh
FreshPoint
FreshPoint1 day ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint4 days ago
Fresh, colorful, and packed with flavor, zucchini and yellow squash from Wise Farms are hitting their peak right now. Perfect for roasting, grilling, or tossing into your favorite summer dish.⁠

Available locally in our FreshPoint Raleigh location, get them while they’re in season! ⁠

#Seasonalproduce #FarmToFresh #PeoplePassionProduce #LocallyGrown
FreshPoint
FreshPoint1 week ago
It’s ‪FreshPressFriday!

Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.

Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.

#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
FreshPoint
FreshPoint1 week ago
🐉 Dragon fruit, also known as pitaya, is in season! Originally cultivated by the Aztecs and now grown in tropical regions around the world, this vibrant fruit comes from a species of cactus and brings both visual impact and subtle sweetness to your kitchen. Use it in fruit-forward ceviche, chilled soups, sorbets, or sliced fresh for contrast on composed dishes.

#PeoplePassionProduce #OurFirstNameIsFresh #EatSeasonal #SeasonalProduce
FreshPoint
FreshPoint1 week ago
Sweet, juicy, and seedless! Watermelon is officially in season and ready to enjoy! Whether you're slicing it for a summer snack, adding it to salads, or blending it into a fresh drink, now’s the perfect time to take advantage of this seasonal favorite. 🍉🍉

Available in our FreshPoint Raleigh location.

#PeoplePassionProduce #FreshProduce #WatermelonSeason #SeedlessWatermelon

Our Leadership Team

Pamela Bava
Region President

Trudy Palmer
Region VP of Sales

Zac Dunlop
Director of Sales – San Francisco

Javier Vasquez
Region VP of Merchandising

Jason Pineda
Area VP of Human Resources

Leo Aquino
Director of Operations

Matthew Medeiros     
Director of Purchasing

Robin Kawashima
Area CFO

Aaron Snider
Region Safety Manager

Robert Sereno
Region Food Safety Manager