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West Coast Florida
Founded in 1948 as a fresh produce stand, FreshPoint West Coast Florida has been serving the region with the finest quality produce and service for more than seven decades. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 60,000 square-foot facility with over 32,000 square feet of refrigerated space.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Delivery fleet of 30 trucks with temperature and humidity control, and XRS technology.
- Over 300 key drop deliveries made weekly.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Exceptional Customer Care Department.
- Internet ordering through myFreshPoint.com.
- Local Farm Champion.
- Dedicated QA team.
food safety
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bio-terrorism guidelines.
- Disaster Preparedness Action Plan in place.
- SQF level 2 certified.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Dedicated Food Safety Manager.
Distribution Map
Navigate our coverage area by county. To search your specific location select full screen.
Address:
5445 Bonacker Drive
Tampa, Florida 33610
Customer Talkdesk: 321-513-1682
P: 813-316-4500 | F: 813-620-1304
Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
🍋 Lemons are shining bright in the kitchen!
Chefs, this zesty fruit is a must-have ingredient — adding brightness, acidity, and balance to every dish.
Use lemon juice and zest to elevate marinades, brighten sauces, and finish seafood or roasted veggies.
From cocktails to desserts, savory to sweet, lemons bring that perfect tang to your menu all year round.
Chefs, this zesty fruit is a must-have ingredient — adding brightness, acidity, and balance to every dish.
Use lemon juice and zest to elevate marinades, brighten sauces, and finish seafood or roasted veggies.
From cocktails to desserts, savory to sweet, lemons bring that perfect tang to your menu all year round.
Today is the Winter Solstice, marking the official first day of winter and also the shortest day of the year!
Napa cabbage is the softer, sweeter cousin of traditional green cabbage — mild in flavor, tender in texture, and quick to cook. 🥬✨
It’s a staple in kimchi, adds the perfect crunch to stir-fries, and works beautifully in soups, slaws, and wraps. Super versatile, always delicious, and it stays perfectly crisp even after cooking.
Available locally at FreshPoint Central California.
It’s a staple in kimchi, adds the perfect crunch to stir-fries, and works beautifully in soups, slaws, and wraps. Super versatile, always delicious, and it stays perfectly crisp even after cooking.
Available locally at FreshPoint Central California.
Cauliflower is a versatile vegetable perfect for everything from creamy purees and roasted sides to crispy bites and vibrant salads.
Try roasting it with spices for a smoky depth, blending it into soups for silky texture, or turning it into a bold cauliflower steak for your next menu highlight.
Try roasting it with spices for a smoky depth, blending it into soups for silky texture, or turning it into a bold cauliflower steak for your next menu highlight.
It’s FreshPressFriday!
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
Each week, "The FreshPress" brings you a concise market update, keeping you informed on everything from the field to your plate. We cover a wide range of topics to ensure you’re always in the know.
Click here to read this week's edition and be sure to reach out to your sales consultant for tailored solutions to meet your needs.
#FreshPressFriday #PeoplePassionProduce #OurFirstNameIsFresh
📰 https://www.freshpoint.com/.../freshpress-weekly-market.../
The Ratto Brothers began in 1905, when Antone L. Ratto—son of Italian immigrants—began delivering fresh vegetables around Bay Farm Island near Oakland, CA, using a humble horse-drawn cart.
Over the years, Antone’s five sons grew up working the land, inspired by their father’s passion. In 1957, they joined forces to create the Ratto Bros. partnership, carrying on the family farming legacy.
Today, the Ratto Bros. proudly supply FreshPoint Central California with fresh, high-quality veggies like Napa cabbage, curly parsley, beets, and much more.
Want to learn more? Click the link below to read more about one of FreshPoint Central California's local farms, Ratto Brothers, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/ratto-brothers/
Over the years, Antone’s five sons grew up working the land, inspired by their father’s passion. In 1957, they joined forces to create the Ratto Bros. partnership, carrying on the family farming legacy.
Today, the Ratto Bros. proudly supply FreshPoint Central California with fresh, high-quality veggies like Napa cabbage, curly parsley, beets, and much more.
Want to learn more? Click the link below to read more about one of FreshPoint Central California's local farms, Ratto Brothers, and while you are there, pop in your zip code to see who our local farmers are near you.
https://local.freshpoint.com/store_page/ratto-brothers/
Our Leadership Team
Greg Musselwhite
Region President
Josh McNaughton
Region VP of Merchandising
Laura Parkins
Region VP of Sales
Christine Cox
Human Resources
Jayme Granata
Director of Purchasing
Minh Ross
District Sales Manager
Ed Saddler
Director of Operations