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West Coast Florida
Founded in 1948 as a fresh produce stand, FreshPoint West Coast Florida has been serving the region with the finest quality produce and service for more than seven decades. Our core values of integrity, excellence, teamwork, responsibility, and inclusiveness help us to achieve our mission of delivering success for our customers through industry-leading people, products, and solutions.
facility
- 60,000 square-foot facility with over 32,000 square feet of refrigerated space.
- Refrigerated loading and receiving dock ensuring an unbroken cold chain.
- Delivery fleet of 30 trucks with temperature and humidity control, and XRS technology.
- Over 300 key drop deliveries made weekly.
- Dedicated produce specialists to assist you with menu planning and all your produce needs.
- Exceptional Customer Care Department.
- Internet ordering through myFreshPoint.com.
- Local Farm Champion.
- Dedicated QA team.
food safety
- Fully-documented HAACP and recall program FDA/USDA compliant.
- FDA compliant with Homeland Security bio-terrorism guidelines.
- Disaster Preparedness Action Plan in place.
- SQF level 2 certified.
- HACCP Program & ServSafe Certification.
- Certificate of Insurance and Grower Good Agriculture Practice required on all products.
- Dedicated Food Safety Manager.
Distribution Map
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Social Corner
FreshPoint
With unmatched fresh produce, knowledge and experience, FreshPoint provides today’s chefs with the ingredients to create tomorrow’s culinary success.
Over the last few decades, we have seen revolutionary changes in the produce industry—from refrigerated trucks and fresh-cut produce to submitting and processing orders online. With these innovations, our passion for produce and commitment to helping our customers succeed remains unchanged.
Everyone say HI 👋 to Maria!
During her short time with us she has already had a positive impact on our Southern California office. Her positive energy is contagious and uplifting to those around her. She partners with her colleagues in the Sanitation department and is always adaptable. She cares for our indoor plants and takes the initiative to address areas that need attention without anyone directing her.
We think she is a great example of our Value of Defining Excellence. We are fortunate to have Maria on our team and look forward to continuing to see her excel in her role.
She has a creative mindset and enjoys designing and rearranging her living space in her personal life. She has a 17-year-old son that is her pride and joy and is her fuel to get up early every morning.
Maria, thank you for all you do for us every day, and for helping make FreshPoint a great place to be. Let’s all give her a wave hello! 👋 #peoplepassionproduce
FreshPoint Southern California
During her short time with us she has already had a positive impact on our Southern California office. Her positive energy is contagious and uplifting to those around her. She partners with her colleagues in the Sanitation department and is always adaptable. She cares for our indoor plants and takes the initiative to address areas that need attention without anyone directing her.
We think she is a great example of our Value of Defining Excellence. We are fortunate to have Maria on our team and look forward to continuing to see her excel in her role.
She has a creative mindset and enjoys designing and rearranging her living space in her personal life. She has a 17-year-old son that is her pride and joy and is her fuel to get up early every morning.
Maria, thank you for all you do for us every day, and for helping make FreshPoint a great place to be. Let’s all give her a wave hello! 👋 #peoplepassionproduce
FreshPoint Southern California
Celebrate #EarthDay and #EarthMonth with us by focusing on food waste. Contact your sales consultant to find out more abut our Unusual But Usable (UBU) program. #peoplepassionproduce
"The FreshPress" is a fresh produce market report we publish every week to help you stay informed. This resource is a quick read that covers a variety of items from the field to your plate.
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Click to read this week's report, and stay in touch with your sales consultant for solutions to your needs. #freshpressfriday #peoplepassionproduce #ourfirstnameisfresh
📰 https://www.freshpoint.com/produce-essentials/freshpress-weekly-market-report/
Also called broad beans, did you know fava beans need to be shucked twice? Don't worry, your effort is worth it! In this quick video, we go over their history, a few uses, and how to clean this springtime treat. https://youtu.be/Tk2G6E8S63I
Fiddleheads have been consumed for centuries by numerous cultures. There are records of these delights being consumed in Japan, Siberia, Scandinavia and North America.
Once the coils appear, time is of the essence. The young and flavorful coils will unfurl into an inedible fern in two weeks. People have described the flavor as being a cross between green beans and asparagus, with a nutty undertone, sometimes having a slightly bitter bite. Consider boiling or steaming them and then tossing them in a bit of brown butter with a touch of prosciutto for a uniquely flavored spring side dish. (Note: They must be cooked before eating.)
Fiddlehead ferns are seasonal and at their best in the spring. The early purple-tinged varieties start from the western areas and then as the season progresses the eastern emerald green colored varieties round out the season. Contact your Sales Consultant about availability and adding some to your next order!
Once the coils appear, time is of the essence. The young and flavorful coils will unfurl into an inedible fern in two weeks. People have described the flavor as being a cross between green beans and asparagus, with a nutty undertone, sometimes having a slightly bitter bite. Consider boiling or steaming them and then tossing them in a bit of brown butter with a touch of prosciutto for a uniquely flavored spring side dish. (Note: They must be cooked before eating.)
Fiddlehead ferns are seasonal and at their best in the spring. The early purple-tinged varieties start from the western areas and then as the season progresses the eastern emerald green colored varieties round out the season. Contact your Sales Consultant about availability and adding some to your next order!
Everyone say HI 👋 to Melanie!
She has been a member of our FreshPoint Team for 2 years!
Melanie has been dynamic force at FreshPoint for the past two years. Her journey began as an inside sales consultant, where her dedication and drive quickly propelled her upwards. She now collaborates closely with Karen Beverlin, spearheading our Farmers Market initiatives while also managing high profile accounts for us. Melanie's exceptional work ethic is evident in every project she undertakes, making her a natural leader and earning deep respect across the organization.
Melanie delights in visiting our accounts, sampling new foods, and observing how these establishments integrate Farmers Market produce into their menus.
She embodies the spirit of innovation and excellence that defines FreshPoint. Her ability to set and achieve goals, coupled with her natural leadership abilities, makes her a valuable member of our team. We are proud to have Melanie as part of our team, driving positive change and inspiring those around her to reach greater heights.
We think she is a great example of our Value of Drive Together, which means: when we’re all in, we go all out for each other. Working shoulder to shoulder, we ensure our customers have the tools they need to succeed. When we achieve our shared goals we celebrate not as individuals, but as one.
Melanie, thank you for all you do for us every day, and for helping make FreshPoint a great place to be. Let’s all give her a wave hello 👋 #peoplepassionproduce
FreshPoint Southern California
She has been a member of our FreshPoint Team for 2 years!
Melanie has been dynamic force at FreshPoint for the past two years. Her journey began as an inside sales consultant, where her dedication and drive quickly propelled her upwards. She now collaborates closely with Karen Beverlin, spearheading our Farmers Market initiatives while also managing high profile accounts for us. Melanie's exceptional work ethic is evident in every project she undertakes, making her a natural leader and earning deep respect across the organization.
Melanie delights in visiting our accounts, sampling new foods, and observing how these establishments integrate Farmers Market produce into their menus.
She embodies the spirit of innovation and excellence that defines FreshPoint. Her ability to set and achieve goals, coupled with her natural leadership abilities, makes her a valuable member of our team. We are proud to have Melanie as part of our team, driving positive change and inspiring those around her to reach greater heights.
We think she is a great example of our Value of Drive Together, which means: when we’re all in, we go all out for each other. Working shoulder to shoulder, we ensure our customers have the tools they need to succeed. When we achieve our shared goals we celebrate not as individuals, but as one.
Melanie, thank you for all you do for us every day, and for helping make FreshPoint a great place to be. Let’s all give her a wave hello 👋 #peoplepassionproduce
FreshPoint Southern California
Our Leadership Team
Greg Musselwhite
Region President
Josh McNaughton
Region VP of Merchandising
Laura Parkins
Region VP of Sales
Christine Cox
Human Resources
Jayme Granata
Director of Purchasing
Minh Ross
District Sales Manager
Ed Saddler
Director of Operations